This course will teach you how to properly set up contextual advertising for Google so that search will only show advertisements to those users who are interested in them.
The program consists of two modules: first, you will learn how to properly set up advertising campaigns, and then you will analyze the result and optimize the settings for the next launch. In parallel, study the principles of Google Adwords, its main functions and capabilities.
The training does not take much time: you need to watch 13 small lectures, 7-10 minutes long. This information is enough to independently launch advertising in a search engine.
The course is designed for marketers and small business owners who want to attract target audiences to the site and advertise services or products over the Internet.