Fashion marketing tips from the Marketing Team at bonprixTuesday, May 31, 2016 5:00 PM
Careers Q&A: bonprix
How did you get into your current role and why?
Rosie - I had four years’ experience working in a couple of marketing roles. I was lucky enough to get a taste of both B2C and B2B companies’ communications. Through that experience I figured out exactly what my interests and strengths were and what type of environment I wanted to work in. This realisation led me to the role that I am in now and I couldn’t be happier.
Paul - My first role as a graduate was in a marketing department where I was coordinating direct mail campaigns. I was identified as someone who had an eye for numbers so I was drafted into the analysis team and I’ve done this ever since.
What impact has your university studies had on your career?
Suzanna - Attending University was invaluable to me in terms of transferable skills, such as teamwork, organising and presenting thoughts and ideas, working creatively, gaining experience in project management and so on. It also helped me to become a better writer, which has served me well as a journalist and copywriter.
Paul - Rightly or wrongly, the opportunities I’ve had in my career aren’t really open to people without a degree, so it’s had a huge impact.
What kind of work experience did you undertake in the past?
Suzanna - I mostly did admin work, then writing for news agencies and newspapers to get a foot in the door.
Rosie - Before gaining full-time marketing positions after university I was lucky enough to have had jobs from the age of 16: waitressing, bar work, retail, promotions and stewarding.
Paul - From turning 16 I worked in supermarkets and pubs, which gave me a good work ethic and customer focus.
What’s the best thing about working in fashion?
Rosie - I have a personal interest in the industry. Being able to see how the business works and taking part in activities that all links to a subject that genuinely appeals to me is a real bonus and something that provides job satisfaction.
Suzanna - The fashion industry is a very open culture of ideas and I love the sample sales!
What would you look for in a potential employee?
Rosie - A potential employee needs to be passionate about the position, have clear eagerness to learn and show enthusiasm. If they don’t have any direct experience in the industry I look for transferable skills, hardworking and being articulate are two of them.
Suzanna – Show the ability to see the bigger picture, think creatively and respect what other people do.
Paul - Somebody who I’m happy to spend 40 hours of my life each week with and somebody with the aptitude for the job they are going to be doing and a willingness to learn.
If you could go back in time, what advice would you give your younger self?
Suzanna - Read up on marketing and PR and get some work experience, as the industry is expanding, evolving and becoming increasingly important to our economy.
Paul - Don’t get stressed about things. Look at your boss and if they’re not worried, you don’t have to be.